DEMAND STATES IN MARKETING

Thursday, 9 July 2009

Marketing is the process of executing and planning the conception, distribution of ideas and pricing promotion, services and goods to create exchange that satisfy individual objectives.

Marketing management has the main task of influencing the level, timing and composition of demand in a way that will help the organization to achieve its objectives. Marketing management is essentially demand management.

The organization expects to transact a desired level of demand with a target market. Sometimes the actual demand may be low, equal to, or above the desired demand level. The marketing management has to cope with all types of demands.