The belief that satisfying customers can help achieve organization goals have become grown in importance until it has become known as the marketing concept. The marketing concept can be described as a management philosophy that seeks to determine and satisfy customer needs using integrated marketing programs to achieve organizational goals.
It is a customer-oriented philosophy that is implemented and integrated throughout an organization to serve customers better than competitors and achieve specified goals.
The idea of focusing a whole organization on serving customer needs has gained widespread acceptance among managers during the past 45 years. The concept has been used successfully to re-orient production personnel and to revitalize marketing programs in thousands of firms.
It is a customer-oriented philosophy that is implemented and integrated throughout an organization to serve customers better than competitors and achieve specified goals.
The idea of focusing a whole organization on serving customer needs has gained widespread acceptance among managers during the past 45 years. The concept has been used successfully to re-orient production personnel and to revitalize marketing programs in thousands of firms.
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