I understand that Marketing is not an end itself. It is not the exclusive province of business management. Marketing must serve not only business but also the goals of society. It must act in concert with broad public interest. For marketing does not end with the buy and sell transactions. Its responsibility extends well beyond making profits. Marketing shares in the problems and goals of society and its contribution extends well beyond the formal boundaries of the firm.
You know, Marketing is a field in transition, whereas traditionally, marketing dealt only with products, the term products has gradually been expanded to include services, and the concept of marketing itself has been broadened. In essence of broadening the marketing concept means that extending the application of marketing technology to the marketing or organization, place, person and ideas.
You know, Marketing is a field in transition, whereas traditionally, marketing dealt only with products, the term products has gradually been expanded to include services, and the concept of marketing itself has been broadened. In essence of broadening the marketing concept means that extending the application of marketing technology to the marketing or organization, place, person and ideas.
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