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PESTO

In crush up blender basil leave, pine nuts, olive oil, cheese, pepper and salt. Blend a thin sauce until. In 2-gallon pot and mix to boiled water to which you want have add 1 spoon salt. After boil linguine 20 minutes , then the pasta is cooked and then drain thoroughly.
You rinse it with hot water and you put pasta in a serving warm dish and spoon over pasta and serve immediately.
Materials Required:
2 pound linguine noodles
3 cups fresh basil leaves
1 spoon salt
1 cup Parmesan cheese
½ spoon pepper.

IMPORTANCE OF MARKETING

Firstly, competition has become intense. More and more companies are entering the market place with a greater variety of goods than ever before. As a result of this, the consumer has also become more sophisticated.

Secondly, rapidly charging technology has caused products to become obsolete very quickly. All this has happened in a span of 30 years. In information technology we see for every month new computer systems are developed.

Thirdly, resources are becoming scarcer. With fewer resources and more expensive resources, it becomes important for a company to manufacture and market precisely those products that the market place demands.

Fourthly, world trade barriers are being dismantled at an increasingly fast pace. With Eastern Europe also gearing up for an open market economic order and India’s inability to reduce imports of essential goods, seeking international markets will be more difficult task now than ever before. These form factors in most cases exert simultaneous pressures on a company. Additionally, with the growth of consumerism, the consumer has become more demanding and discerning.

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DEFINITION OF MARKETING

Marketing can be defined as ‘ the process of ascertaining consumer needs, converting them into a product or service, and then moving the product to service to the final consumer to satisfy such needs and wants of specific customer segment or segments with emphasis on profitability ensuring the optimum use of the resources available to the organization.’

MARKETING CONCEPT

The belief that satisfying customers can help achieve organization goals have become grown in importance until it has become known as the marketing concept. The marketing concept can be described as a management philosophy that seeks to determine and satisfy customer needs using integrated marketing programs to achieve organizational goals.

It is a customer-oriented philosophy that is implemented and integrated throughout an organization to serve customers better than competitors and achieve specified goals.

The idea of focusing a whole organization on serving customer needs has gained widespread acceptance among managers during the past 45 years. The concept has been used successfully to re-orient production personnel and to revitalize marketing programs in thousands of firms.

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BENGALI KHEER

In large saucepan combine milk, rice, and bay leaf, cooks on high heat for 20 minutes, stirring very frequently. Bring to a rolling boil and then lower heat. Simmer for 25 minutes until it thickens. Remove bay leaf and add sugar, raisins, and cardamom. Refrigerate until cold. Cheer thickens as it cools.

ITEMS REQUIRED:

3 cups milk

2 cup rice

1 spoon raisins

2 bay leaves

2 cup sugar

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DEMAND STATES IN MARKETING

Marketing is the process of executing and planning the conception, distribution of ideas and pricing promotion, services and goods to create exchange that satisfy individual objectives.

Marketing management has the main task of influencing the level, timing and composition of demand in a way that will help the organization to achieve its objectives. Marketing management is essentially demand management.

The organization expects to transact a desired level of demand with a target market. Sometimes the actual demand may be low, equal to, or above the desired demand level. The marketing management has to cope with all types of demands.

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CONVERSIONAL MARKETING

Conversional marketing is required when negative demands for the product exist and this has to be reversed. A market is in a state of negative demand if a major part of the market dislikes the product. The marketing task is to analyze why the market the product and should try to change the market’s belief and attitudes.

DEVELOPMENTAL MARKETING

You know about developmental marketing, many consumers share a strong need that cannot be satisfied by any existing products. There is a strong latent demand for some products. The marketer has to develop latent demand such that his task is achieved.

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